BMW TV: case study of a brand curating videos

Check out BMW TV to see how the luxury car brand is using video curation in its marketing. Loads of videos to appeal to customers and even those people who will never be customers but just like cars.

LizWilson

By LizWilson

Helping businesses and non-profits with their content and communications, writing, editing and curating. Walking in the mountains. Check my notebooks for more.

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